Why You Can Achieve 90% Market Share: Insights from Eric Schmidt
- Startup Bell
- Jul 30, 2024
- 2 min read
Eric Schmidt, the former CEO of Google, offers a compelling vision for the future of entrepreneurship. He believes that the next generation of companies has the potential to dominate their markets like never before, achieving an impressive 90% market share. Here’s why he thinks this is possible and how you can be part of this exciting future.

Photo: MIT News
The New Success Model
Schmidt emphasizes that the landscape of business success has drastically changed. The traditional, slow-growth model is being replaced by rapid innovation and expansion. The companies that move quickly and effectively can secure a massive portion of their markets. Here’s how:
Low Barriers to Entry
Accessible Resources: It's easier than ever to start a company. With the wealth of resources available online, anyone with a great idea can get started without needing a huge budget.
Minimal Initial Investment: Modern technology reduces the need for substantial initial capital. You can launch a product or service with relatively low financial risk.
Powerful Tools at Your Disposal
Advanced Technology: From cloud computing to AI and machine learning, the tools available today are incredibly powerful and affordable. These technologies can help you optimize operations, understand customer needs, and scale quickly.
Data-Driven Decisions: Access to real-time data allows you to make informed decisions swiftly, giving you an edge over competitors who rely on slower, traditional methods.
Great Market Need
Emerging Problems: The rapid pace of change in the world means new problems are constantly arising, creating opportunities for innovative solutions.
Customer Demand: Consumers today are more willing to try new products and services, especially those that offer unique benefits or solve problems more effectively than existing solutions.
Speed and Innovation
One of Schmidt’s key points is the speed at which new companies can innovate and grow. By leveraging modern tools and technology, startups can quickly iterate on their products and services, continuously improving and staying ahead of the competition. This agility allows them to capture significant market share before others have a chance to catch up.
The Recipe for Dominance
Schmidt's message is that the potential for new companies is limitless. Here’s how you can aim for that 90% market share:
Identify a Unique Niche: Focus on a specific problem or need that isn’t being adequately addressed by current market offerings.
Leverage Technology: Use advanced tools to streamline operations, enhance customer experience, and gather valuable insights.
Move Quickly: Rapid iteration and a willingness to adapt are crucial. The faster you can bring improvements to market, the more you can outpace competitors.
Build a Loyal Customer Base: Create products or services that customers love and will passionately recommend to others. Word-of-mouth can significantly amplify your reach.
Conclusion
Eric Schmidt’s vision for the future is both inspiring and practical. He believes that with the right approach, today’s entrepreneurs can build companies that achieve unprecedented market dominance. By taking advantage of low barriers to entry, leveraging powerful tools, and addressing emerging needs, you have the opportunity to capture up to 90% of your market. The future is bright for those who are ready to move quickly, innovate continuously, and think big. So, embrace these opportunities and set your sights on dominating your market.
Listen to Eric Schmidt:
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