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If you're a founder hoping to get Reid Hoffman to invest in your startup, you're probably wondering: What does it take to convince him? According to Hoffman, the answer isn't simple or formulaic—it’s a bit idiosyncratic. But there are a few core elements that stand out in his decision-making process.
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Fascinating Ideas Win the Day
Hoffman isn’t just interested in the same types of businesses that dominate the tech world, like networks and marketplaces—though those do catch his eye. What really excites him is the great idea he hasn’t thought of yet. He’s drawn to entrepreneurs with fascinating concepts, especially if they aim to change the way we live and scale to millions or even hundreds of millions of people. If your idea has the potential to impact society positively, you're on the right track.
Impact on Human Ecosystems
Hoffman evaluates whether a startup can redefine a part of the human ecosystem—changing lives in a meaningful way, both for individuals and for communities. Does your idea move society in a positive direction? If yes, that's exactly the kind of vision that will catch Hoffman’s attention.
Is Your Plan Solid?
Once the big idea is in place, the next question is whether the initial plan to bring it to life holds up. Hoffman looks for teams that have a strong shot at making it work. It’s not just about the idea itself; it’s about whether the founders have the capability, drive, and vision to execute. Can your startup scale? Can your team grow into the leadership it will need? These are the kinds of things he considers.
In short, if you’re hoping to land an investment from Reid Hoffman, focus on crafting a groundbreaking idea that has the potential to scale, change lives, and make the world better—and make sure your team can back it up.
Listen to Reid Hoffman:
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