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Brian Chesky, CEO of Airbnb, explains that a CEO’s job boils down to three key responsibilities: articulating a vision, building a strategy, and hiring the right people. Articulating the vision is central—whether in team meetings, investor presentations, or even customer messages. The CEO’s role is to make sure everyone understands and rallies around this core idea.
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Strategy and Culture Fit: Making the Vision Work
With a clear vision in mind, the next step is crafting a strategy to achieve it. This plan ensures that every team member knows how to turn the vision into action. Chesky emphasizes that part of strategy-building is hiring people who align with the culture. When employees share common values, they become natural champions of the company’s mission.
Communicating the Vision Over and Over
Chesky underscores that as a CEO, reinforcing the vision is an ongoing task. He recalls having to reiterate Airbnb’s purpose and values hundreds, even thousands, of times. But the process pays off—repetition strengthens clarity, and the vision grows sharper and more resonant each time. In fact, communicating this vision becomes part of every interaction, helping the mission evolve naturally.
Evolving Together Toward Success
As Chesky illustrates, leading a company is a dynamic process of continually refining and re-communicating a vision that everyone can get behind. A CEO who constantly reinforces the mission, adapts the strategy, and builds a team aligned with the culture sets up the entire organization for long-term success.
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