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Jeff Bezos, the founder of Amazon, believes in the power of a mission that transcends the company itself. He draws inspiration from historical figures like Morita Akio, the co-founder of Sony, whose grand vision for Japan significantly influenced Bezos's approach to Amazon's mission.
Morita Akio and Sony's Grand Vision
Right after World War II, Japan was known for producing cheap, copycat products. Morita Akio wanted to change that perception. He didn't just aim to make Sony known for quality; he aimed to make Japan known for quality. This mission was far bigger than Sony itself. Morita's vision helped transform Japan's global image, establishing it as a leader in high-quality, innovative products.
Amazon's Ambitious Mission
Similarly, Bezos sees Amazon's mission as larger than the company. He wants Amazon to be Earth's most customer-centric company. This means that every action and decision at Amazon is guided by an obsessive focus on the customer. Bezos's vision goes beyond making Amazon a successful company; he wants to set a standard that others aspire to.
The Power of Customer Obsession
Many companies are competitor-focused, constantly trying to outdo their rivals. While this approach can lead to short-term gains, Bezos believes it is not sustainable in the long run. Instead, he advocates for an obsessive focus on the customer. By continually striving to meet and exceed customer expectations, a company can build lasting loyalty and stay ahead of the competition.
Influencing the Broader Business Landscape
Bezos's goal is for Amazon to set a benchmark for other companies. He wants businesses to look at Amazon and see what true customer obsession looks like. This way, Amazon not only serves its customers better but also influences the broader business landscape, encouraging more companies to prioritize their customers.
Conclusion
Jeff Bezos's vision for Amazon is inspired by Morita Akio's mission for Sony. Both leaders set goals that went beyond their companies, aiming to transform industries and set new standards. By focusing obsessively on customers, Bezos believes Amazon can achieve lasting success and inspire others to do the same. This grand vision drives Amazon's relentless innovation and commitment to excellence, ensuring it remains a leader in the global market.
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