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Reed Hastings on Building a Winning Team: It’s Not a Family, It’s a Sports Team

Writer: Startup BellStartup Bell

Reed Hastings, co-founder of Netflix, challenges the idea that companies should operate like families. Instead, he believes businesses should function more like professional sports teams—focused on talent, performance, and teamwork. This perspective might sound harsh, but Hastings argues that it’s a more honest and effective way to build a successful organization.


Reed Hastings, co-founder, Netflix
Reed Hastings, co-founder, Netflix

Photo: Getty Images


Dismantling the “We’re a Family” Myth

Hastings points out the flawed metaphor of treating companies as families. In families, relationships are unconditional. However, businesses don’t operate that way—layoffs and performance evaluations are realities that don’t align with familial dynamics. Hastings humorously exposes this inconsistency, emphasizing that expecting family-like devotion while maintaining professional detachment is insincere.


The Professional Sports Team Model

Instead of the family metaphor, Hastings advocates for a sports team approach. Here’s how it works:

  • Talent at Every Position: Just like a championship-winning team, companies need top-tier talent in every role. Mediocrity doesn’t cut it when the goal is excellence.

  • Performance-Based Opportunities: Employees, like athletes, are evaluated on their contributions over time. One bad game won’t cost you your spot, but consistent underperformance might.

  • Sophisticated Collaboration: Great teams excel in coordination. Hastings likens this to soccer players executing blind passes, trusting their teammates to be in the right place at the right time.


Honesty Creates Excitement

By framing the workplace as a professional sports team, Hastings says companies can foster a culture of high performance and accountability. It’s not about instilling fear but about creating an environment where talented individuals are excited to compete, contribute, and grow. This clarity removes ambiguity and allows employees to focus on playing their best game.


Example: Netflix’s High-Performance Culture

Netflix exemplifies this approach with its renowned Culture Deck. It prioritizes freedom and responsibility, encourages candid feedback, and maintains high expectations for everyone. For example, Netflix has a practice called “keeper tests,” where managers ask themselves if they would fight to keep an employee. If the answer is no, they let the employee go, ensuring every team member is indispensable.

This might sound cutthroat, but it’s also empowering. Employees who thrive at Netflix know they’re part of an elite team, working alongside equally talented peers toward ambitious goals.


Why This Model Works

  1. Encourages Excellence: Employees know they’re valued for their skills and contributions.

  2. Builds Trust: Team members trust one another’s capabilities, enabling seamless collaboration.

  3. Creates Accountability: Clear performance expectations help everyone stay aligned and focused.


Conclusion: Play to Win

Hastings’ sports team analogy redefines how companies think about culture and talent. While the family metaphor might sound comforting, it doesn’t reflect the realities of business. By embracing a sports team mindset, companies can attract top talent, foster collaboration, and achieve greatness.

In Hastings’ words, “You need great teammates.” And when everyone is striving to win, the entire organization rises together.


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