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In 2011, Airbnb faced a daunting challenge. A clone of their platform, funded by the notorious Samwer Brothers, emerged with $90 million in funding, 400 employees, and a goal to dominate the international market. With only 40 employees and $7 million raised, Airbnb found itself at a critical juncture.
Photo: Getty Images
The Problem: The Clone Wars
The Samwer Brothers were infamous for cloning American companies like Groupon, quickly scaling them, and selling them back to their originals. They set their sights on Airbnb, threatening its global aspirations. For Airbnb, not having a strong international presence was unthinkable—like a phone without email functionality.
The Tough Call: To Buy or Not to Buy
Airbnb’s leadership debated acquiring the clone. The pragmatic approach? Buy them and secure the international market. But there was a deeper issue: culture. Brian Chesky believed the clone’s 400 employees were driven by profit, not purpose. He described Airbnb’s team as missionaries—dedicated to their vision—while the clone’s team seemed like mercenaries.
Why Airbnb Didn’t Cave
Chesky’s decision was guided by values, not fear. He refused to compromise Airbnb’s culture by merging with a team that didn’t align with their mission. He also took a bold stance: let the clone run their own company long-term. “You had the baby, now you gotta raise it,” Chesky quipped.
The Outcome: Staying True Pays Off
Airbnb’s choice to remain independent and focused paid off. Their dedication to their mission, rather than shortcuts, allowed them to outlast the clone. Today, Airbnb is a global leader, a testament to the belief that missionaries will always endure longer than mercenaries.
Lessons for Entrepreneurs
Stick to Your Values: Building a team aligned with your mission is priceless.
Play the Long Game: Don’t let short-term threats derail your principles.
Outlast the Clones: Competitors driven solely by profit often lack the stamina to thrive long-term.
Brian Chesky’s story is a reminder that purpose-driven companies can achieve greatness, even in the face of daunting challenges. It’s not just about winning the battle—it’s about building something that lasts.
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