Jeff Bezos on Building Big Dreams

Jeff Bezos believes that monumental achievements often have modest beginnings. Just as a mighty oak tree grows from a tiny acorn, successful ventures frequently start as humble ideas that need time, patience, and careful nurturing to grow. If you want to create something impactful, Bezos suggests embracing the journey and letting your “acorn” grow step-by-step, just as Amazon did in its early days.

Jeff Bezos, founder, Amazon

Photo: Tony Gutierrez/AP

“Gradatim Ferociter”: Step by Step, Ferociously

For Bezos, the Latin motto gradatim ferociter, meaning "step by step, ferociously," embodies his approach to building big ideas. Especially true for his aerospace venture, Blue Origin, the motto is a reminder that even audacious goals are achieved through steady progress. He emphasizes that each step matters, and there’s no skipping the process—whether you're building rockets or a global company. But while the steps are deliberate, Bezos insists that they should also be full of “passion and ferocity.”

The Power of Patience and Persistence

According to Bezos, the most meaningful achievements don’t happen overnight. He sees value in having the patience to let ideas grow naturally, focusing on taking small, calculated actions daily. Whether you’re building a tech startup, launching into space, or starting a creative project, it’s not about rushing to the end. It’s about each move you make with enthusiasm and determination.

Bezos’s message is clear: dream big, start small, and let every step forward be driven with unwavering dedication.

Watch Jeff Bezos:

Source: UW Video 'UW Four Peaks - Jeff Bezos'