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Hiring is one of the most critical decisions a growing organization faces, and Mark Zuckerberg has a powerful hiring philosophy that has shaped Facebook’s (now Meta’s) success. His rule? Only hire someone if you’d be happy to work for them in an alternate universe.
Photo: Bloomberg
A High Bar for Every Hire
When faced with hiring decisions, Zuckerberg’s approach prioritizes long-term impact over short-term convenience. Instead of rushing to fill a position with someone “good enough,” he emphasizes finding individuals whose judgment, values, and insights you deeply respect—so much so that you’d feel comfortable working under their leadership.
This standard isn't limited to just his personal hires. Zuckerberg encourages applying this principle across all levels of an organization, creating a ripple effect of excellence.
Strengthening Organizational Layers
What makes this approach powerful is its recursive nature. If every hire at every level meets this “alternate universe boss” standard, the organization becomes a strong, cohesive team. Each layer of leadership reinforces trust, learning, and alignment with core values.
For example, Meta’s focus on innovation and long-term vision reflects the caliber of its team. The company’s ability to pivot into areas like virtual reality and the metaverse isn’t just driven by Zuckerberg’s vision—it’s supported by leaders across the organization who bring exceptional insight and capability to the table.
A Practical Example: Netflix's Similar Hiring Philosophy
Zuckerberg’s method parallels Netflix’s famous culture of excellence. Netflix co-founder Reed Hastings emphasizes hiring “stunning colleagues” who can perform at the highest level, ensuring that every team member is an asset. The result? A culture where innovation thrives, and the organization’s values remain intact.
Founders, Take Note: Quality Over Speed
For entrepreneurs, Zuckerberg’s advice underscores the importance of patience in hiring. While rapid growth can create pressure to fill roles quickly, holding out for the right person ensures your team is set up for long-term success.
So, the next time you’re considering a new hire, ask yourself: Would I be happy working for this person? If the answer is yes, you’ve likely found a great addition to your team.
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